Cliff Tanner Setiawan is a graphic designer from Indonesia who developed a passion for graphic design through his collection of album covers from CDs and sneakers. With experience across various industries including retail, digital agencies, food and beverages, branding, apparel, and music.

Currently pursuing a Master's degree in Graphic Design at Kingston School of Art, he is driven by a thirst for knowledge, experiences and skills. He strives to make a meaningful impact through his work.


︎ @cliff.t.s
︎ cliff.t.setiawan@gmail.com

a graphic designer from Jakarta, Indonesia, currently studying and living in London.

︎ @cliff.t.s
︎ cliff.t.setiawan@gmail.com
Semiotics - Midterm Submission Graphic Design MA, Kingston University

Semiotics is the study of signs, symbols, and their meanings. It explores how we create and interpret meaning from different types of signs and symbols, including words, images, gestures, sounds, and objects. Semiotics looks at how these signs and symbols are used to communicate ideas, convey messages, and represent concepts. I was tasked to create a set of 20-35 abstract forms using only dots and lines without giving any meanings in the beginning of this project. Influenced by speculative design approach, I came up witha future scenario where humans coexist with various other species in the universe. In this envisioned future, traveling via spacecraft has become the norm. I aimed to create a visual coded language or set of symbols. These symbols would serve as a standardized means of communication between spaceships and other species. My objective was to establish a universal system that facilitates seamless communication across different entities in space. I began conducting research on potential dangers associated with aviation and space travel. These serve as the starting point for my final experiment in this dots and lines project.

Outcome:
∙ A Set of Symbols
∙ Scenario & Usage
∙ Poster